Free, apolitical, non-party and non-profit association, consisting of artisanal and service businesses based in the territory of Firenzuola.

The association intends to:

• promote businesses that rest on Firenzuola district, by means of an aggregation model between businesses, artisanal and service businesses, also known as Natural Shopping Center;

• contribute to economical and social development of Firenzuola district;

• give value to artisanal and service businesses operating in the above mentioned area, including through synergies between public and private actors operating in the territory;

• promote a variety of activities, specially preferring the ones of a promotional and communicative nature, which ensure the achievement of the above mentioned objectives.

The association, by means of the creation of the new Board of Directors in 2015, has as its basics the territory relaunch on a tourist level.